Magnolia Home by Joanna Gaines
Magnolia Home by Joanna Gaines line of home furniture and accessories is thoughtfully designed by Joanna, each piece of the collection has family, aesthetic and practicality in mind. Her approach to design marries function and utility with the perfect level of comfort and relaxed sophistication.
Point of purchase
I established the Magnolia Home Furniture Point of Purchase program for retail stores to purchase signage and marketing material for their stores to promote brand. For the program, I directed my in-house team to design postcard mailers, email templates, stand-alone signs, hanging banners and various sales material to support and strengthen the brand.
Advertising & Event Promotion
I designed Magnolia Home Furniture and Accessories catalogs and email promotions to support sales. I directed my team in the creation of large format signage, elevator skins, advertisements, and email campaigns to promote the Magnolia Home showroom in High Point, North Carolina to furniture retail stores.
Photography
I was art director for in-house and onsite photography shoots of furniture and accessories. I directed outside agencies in the development of CGI work of furniture for websites.
