23rd World Petroleum Congress
The 23rd World Petroleum Congress was an extraordinary event that brought together more than 5,000 attendees from 85+ countries to engage in thought-provoking dialogue around the future of energy in the energy capital of the world, Houston, Texas.
Branding
At the 23rd World Petroleum Congress, I developed and managed the brand using a bold color palette, impactful imagery, and stylized patterns and shapes. The brand elements promoted the strength of the industry and was utilized in promotional material, website design, multichannel marketing, advertising, social media, and the live event.
Exhibition
The exhibition floor featured high-level sponsors, exhibitors from around the world, and special features. The special features were developed to draw and move attendees around the exhibition floor. I oversaw the branding and design of branded 23rd WPC elements and each feature working with sponsors to insure their brands were properly represented.
Spotlight
The webinar series, Spotlight, was developed to provide potential attendees a glimpse into the high-level programming at the 23rd World Petroleum Congress. I developed the branding and marketing strategy for Spotlight. In the production of the webinar, logos, motion graphics, and templates were created. To promote the series webpages, email campaigns, social media, and promotional packages were designed.
