Standard Furniture
At Standard Furniture, I developed and refined the branding of multiple furniture lines. I worked to elevate each brand, showroom design and implemented new photography standards company wide. I directed my design team in the creation of catalogs, email promotions, digital and print advertisements, website layouts and sales tools to promote the new furniture launches along with innovative ways in promoting existing furniture in the line.
Standard Living
Sofab
Sofab is an eCommerce furniture brand under the Standard Furniture umbrella. It was created to directly support eCommerce customers and retailers. The furniture was designed to be compact and easy to assemble. With it’s one box packaging concept, it is ideal for efficient shipping, small spaces and apartment style living. I worked with the creative firm, RevPop, to develop the brand, messaging, and other components for its launch.
